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How to Style Pantone’s 2023 Color of the Year: Viva Magenta

By Kelsey Hokit
In case you haven’t heard, the Pantone Color of the Year for 2023 is the stunning Viva Magenta. There is no better way to stay on trend than to style outfits with this color in mind! If you are unsure of the best way to style a unique color such as this one, we are here for you. Let’s talk about the best ways to incorporate Viva Magenta into your wardrobe this year. 
1) Use it in Accessories for a Pop
If you don’t feel quite bold enough to wear this color as a large part of your outfit, have fun with it in accessories! It is the perfect color to buy a trendy bag in or a great pair of statement earrings. When you style it in smaller pieces, it won’t feel as overwhelming to you and still lets you show off that you know this year’s trends!
2) Make a Statement
For someone who is bold and fearless in their fashion, you can take this color and make a statement. Maybe you want to wear Viva Magenta in a stunning dress to work or add a blazer to your wardrobe in this color. Either way, this color can be added in stunning statement pieces that will have everyone staring!
3) Wear Complementary Colors
When trying to style a color that is bright like Viva Magenta, it is important to wear complementary colors. The great thing about this year’s color is that it can be combined with a variety of colors. 
You can combine this vivacious color with jewel tones such as emerald green and navy blue if you love a look with color. For someone that wants something more neutral, it still pairs beautifully with browns, creams, and tans. 
Don’t feel overwhelmed when considering adding this color to your wardrobe! These simple tips will have you turning heads while rocking Viva Magenta all year long!